The inventor: "I have my head full of ideas"
Nana has developed the first shaving foam that prevents red buds and ingrown hairs after shaving. It is being negotiated in 70 locations in Denmark.
How did you come up with the idea?
'I've been doing underwear modelling and have struggled with red buds after shaving, which doesn't look nice on the catwalk. I couldn't find anything that helped, so I started researching myself. At the same time, I took an entrepreneurial course at RUC, where we had to make a business plan, and then it just took shape from there."
When did you start to succeed?
"The first year has been hard and expensive in applying for approvals, buying bottles and getting the shop up and running, but we can feel that we have already been successful. Most women's magazines have written about and recommended the shaving bowl, and the clinics have started calling us themselves because they want to negotiate it."