ShaveSafe’s story

Annoyed that there wasn't a gentle but effective product to counteract post-shave bumps and ingrown hairs, Nana's first product was born.

"I wondered why there wasn't a product that could gently treat and prevent the red bumps I got from shaving. Personally, I found it annoying that I had to remove my makeup every time I was an underwear model. Therefore, I started to investigate the cause of the discomfort and in 2010 I established a collaboration with a Danish pharmaceutical company."

Since 2011, when the first product was launched, things have gone from strength to strength and in 2012 ShaveSafe Sensitive was launched. ShaveSafe Sensitive is developed specifically for customers with more sensitive skin. In 2019, the range was expanded with a Bikini Line Repair Cream, a ShaveSafe scraper and blades and in 2020 came the Afstershave Repair Balm, the new design and the new website.

Hear how ShaveSafe all started in this video

Today, ShaveSafe has been featured in most women's magazines and by many major bloggers. 2012 was also the year when Shavesafe was nominated in the category "Best New Product" at the Danish Grooming Award and in 2013 ShaveSafe won best test in iFORM. Besides the obvious recognition of being nominated, it is also a great personal satisfaction to help others

ShaveSafe’s story

2011 was a landmark year for Nana Rytter Nielsen. It was the year when Nana finalized the product ShaveSafe, which was launched in March. The Danish market responded overwhelmingly well to the product, reinforcing the creator's sense that there was a real need for it and giving her further impetus. Since then, it has grown into a whole range of everything from scrapers, creams, gels and foams and products for both men and women.

ShaveSafe's mission and vision

ShaveSafe is an innovative and patented product that ensures you a good and safe shave without discomfort. The product has been developed by Nana Rytter Nielsen in collaboration with leading pharmacists in the field. It is also the reason why we dare to practice the principle of 100% satisfaction guarantee. ShaveSafe's values are based on reliability, hygiene and wellness for the benefit of you and your body. We therefore guarantee you perfect and soft skin without itching, red spots, beard pests, irritation and ingrown hairs. It is our mission to combat all discomforts that can arise from shaving, waxing or epilation of the body