Nana presented her idea without pants on TV: Hope it was worth it
Nana Rytter wants to help women get rid of an embarrassing problem that arises from intimate shaving.
Wearing a bikini.
This is how Nana Rytter's visit to 'The Lion's Den' took place.
She has developed a product that can be the solution to one too many embarrassing problems: red buds after intimate shaving. Something that Nana Rytter herself has had big problems with.
The 35-year-old entrepreneur convinced one of the female "lions" designer Ilse Jacobsen within 120 seconds that her company ShaveSafe should have an investment. After some reflection, she agreed that Ilse Jacobsen had to buy as much as 40 percent of her business - and heart child.
However, it is far from gone as expected for Nana Rytter since her involvement in the DR program, which was recorded last year.
She revealed this when she answered readers' questions on dr.dk on Tuesday night.
- When Ilse changed its corporate structure after the program, I didn't feel like we were quite the right match. We therefore agreed instead that she bought five percent of my company, says Nana Rytter.