Every other woman is smooth
The prevailing beauty ideal of the time dictates smooth and streamlining hardbodies, which is why the results of a small study on men's and women's pubic preferences are hardly quite in the woods - even if the sender is a company that supplies intimate care products.
ShaveSafe has asked a number of female and male customers which pubic hair they like best – both on themselves and on a sex partner.
50 percent of women prefer to be shaved, while the other half percent prefer trimming. In other words, none of the respondents likes intimate primeval forest.
And what would they rather a male sex partner do? Fifty-seven percent of women prefer the man to trim, while 17 percent like a shaved man best. And 20 percent don't think he should do anything about his pubic hair.
Nana Rytter Nielsen, Ceo of ShaveSafe, lays out their small study as follows:
- The results of the study show that there is a big difference in expectations for women and men in terms of intimate shaving – and that many women put themselves under pressure to live up to a certain ideal. We know from other studies that for many women it can be hugely transgressive to show up on the beach or even to the partner if the shaving of legs or bikini line is not right in the closet. Therein lies a taboo, which is important to get broken down.
ShaveSafe's products address some of the problems and uncertainties that may arise from shaving. The Danish company has thus developed a shaving foam, which supposedly prevents and counteracts shaving buds, ingrown hairs and beard plague in connection with shaving.
Recently, it attracted some media attention that an intimate care series called The Perfect V was launched to precisely care for the sensitive skin around the vagina - hence the name. With ingredients taken off the menu at the neo-Nordic restaurant - sea buckthorn, elderflower, mulletberries etc - the back ladies managed to stir up debate in the Politiken segment - even if skin care products are not exactly a novelty.