Do you want to 'date' a washing machine?
New ways for consumers
"I hit my target audience cleanly, and I can get a customer analysis that would otherwise cost thousands of dollars. Of course, I also hope to get some ambassadors for my product once they have tried it," says Nana Rytter Nielsen, ceo and owner of the company Shabenaa ShaveSafe, who goes on Testr with two products: A shaving foam and a menstrual cup. She has only once bought an ad in a women's magazine, but otherwise only markets through new channels.