Industry clips: The inspiration for Testr comes from dating app Tinder.
One of those who has signed up his company for Testr is Nan Rytter Nielsen, ceo and owner of the company Shabenaa Shavesafe, which for the time being has a shaving foam and a menstrual cup included in Testr:
"I hit my target audience cleanly, and I can get a customer analysis that would otherwise cost thousands of dollars. Of course, I also hope to get some ambassadors for my product once they've tried it."